Discover Rara Crafts Today
About Us
RARA Crafts (P) Limited is a multi-vertical enterprise recognized for excellence in fashion, lifestyle, hospitality, and strategic consulting. With innovation at its core, RARA has established a strong presence across B2B, retail, institutional, and digital platforms.
We proudly own and manage a portfolio of distinctive lifestyle brands:
· PETROL – Youthful eyewear & watches with bold designs
· Swiss Esse – Elegant, Swiss-inspired timepieces
· Meluha – Luxury rooted in Indian heritage
· SGX – Performance fashion for the urban consumer
· Cotton Couture – Premium cotton apparel with timeless appeal
· RARA – Minimalist, refined fashion wear
Digital & Loyalty Solutions
Our platform eRedeem powers customized rewards programs for large corporations, offering digital loyalty and gifting solutions nationwide.
Food & Hospitality
RARA operates some of India’s celebrated dining experiences:
· The Arthouse Café
· L’arte Del Pane
· Kapurthala Kitchen
· Ganapati Ratnama
Social Impact – RARA Foundation
Through the RARA Foundation, we support rural artisans across India under our CSR mission—promoting traditional crafts and enabling sustainable livelihoods.
Consulting & B2B Experience
Our leadership brings over a decade of experience driving growth for top global brands:
· Genesis Luxury / Genesis India – Expanded B2B for CANALI, TUMI, FURLA, BURBERRY & others (2010–2016)
· Samsung India – Led Defence & CSD B2B channels (2010–2014)
· Benetton India – Developed pan-India institutional business (2012–2019)
· Vero Moda / Jack & Jones / ONLY – Spearheaded institutional sales expansion (2016–2020)
· Jockey (Page Industries) – B2B consulting for institutional growth
Core Strengths
· B2B Sales & Market Expansion
· Institutional & Corporate Partnerships
· Retail Brand Consulting
· Strategic Alliances
· End-to-End Execution
Vision
To lead with purpose in fashion and lifestyle, merging innovation with impact.
Mission
To build brands and partnerships that inspire modern consumers while delivering value through strategic expertise and sustainable growth.
Get in Touch
We are here to assist you with inquiries about our brands and products. Contact us for more information on our offerings.
Contact
1234567890
Support
info@raracrafts.com
Our Location
Rara Crafts Pvt Ltd is located in the heart of the city, facilitating easy access to our diverse range of fashion and accessories.
Address
N35, Ground & Mezzanine Floor, Connaught Place, New Delhi-110001
Hours
10 AM - 6 PM