Discover Rara Crafts Today

About Us

RARA Crafts (P) Limited is a multi-vertical enterprise recognized for excellence in fashion, lifestyle, hospitality, and strategic consulting. With innovation at its core, RARA has established a strong presence across B2B, retail, institutional, and digital platforms.

We proudly own and manage a portfolio of distinctive lifestyle brands:

· PETROL – Youthful eyewear & watches with bold designs

· Swiss Esse – Elegant, Swiss-inspired timepieces

· Meluha – Luxury rooted in Indian heritage

· SGX – Performance fashion for the urban consumer

· Cotton Couture – Premium cotton apparel with timeless appeal

· RARA – Minimalist, refined fashion wear

Digital & Loyalty Solutions

Our platform eRedeem powers customized rewards programs for large corporations, offering digital loyalty and gifting solutions nationwide.

Food & Hospitality

RARA operates some of India’s celebrated dining experiences:

· The Arthouse Café

· L’arte Del Pane

· Kapurthala Kitchen

· Ganapati Ratnama

Social Impact – RARA Foundation

Through the RARA Foundation, we support rural artisans across India under our CSR mission—promoting traditional crafts and enabling sustainable livelihoods.

Consulting & B2B Experience

Our leadership brings over a decade of experience driving growth for top global brands:

· Genesis Luxury / Genesis India – Expanded B2B for CANALI, TUMI, FURLA, BURBERRY & others (2010–2016)

· Samsung India – Led Defence & CSD B2B channels (2010–2014)

· Benetton India – Developed pan-India institutional business (2012–2019)

· Vero Moda / Jack & Jones / ONLY – Spearheaded institutional sales expansion (2016–2020)

· Jockey (Page Industries) – B2B consulting for institutional growth

Core Strengths

· B2B Sales & Market Expansion

· Institutional & Corporate Partnerships

· Retail Brand Consulting

· Strategic Alliances

· End-to-End Execution

Vision

To lead with purpose in fashion and lifestyle, merging innovation with impact.

Mission

To build brands and partnerships that inspire modern consumers while delivering value through strategic expertise and sustainable growth.